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Compared with traditional square advertising machine, round
advertising machine has unique advantages in appearance modeling,
visual effect, space adaptation, etc. The following are some
advantages of round advertising machine:
Unique appearance attracts eyes: the round shape breaks the conventional form of traditional
square advertising machine, with a novel and unique appearance,
which can stand out among many advertising devices, quickly catch
people's eyes, more easily attract the attention of the audience,
and effectively enhance the attention and dissemination effect of
the advertisement.
Visual effect is more tension: round shape has no obvious edges and corners, and the picture is
presented more smoothly and naturally on the round screen, which
can give people a soft and comfortable visual feeling. At the same
time, the visual focus of the circle is concentrated in the center,
and the viewers' eyes will naturally converge to the center of the
screen, which helps highlight the focus of the advertisement
content and enhance the effect of information conveyance.
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By virtue of its unique appearance and flexible display mode, the
circular advertising machine can bring multiple enhancements to the
luxury store, and has rich and important applications in the luxury
store:
In-store partition guidance and information communication: In a large luxury store, different areas may display different
categories of goods. Circular advertising machine can be installed
at the entrance or conspicuous position of each area, which can be
used to guide customers to find the product area they are
interested in. At the same time, it can also play the relevant
information of the products in the area, such as collection
introduction, matching suggestions, etc., to help customers better
understand and choose the products.
Interactive experience: Some high-end circular advertising machines have touch control
function, luxury stores can utilize this feature to provide
customers with interactive experience. For example, by setting up
virtual trying on or trying on function, customers can choose
different styles by touching the screen and check the effect of
wearing or wearing the luxury goods, which increases the fun and
participation of shopping and improves the shopping experience of
customers.
Personalized customized content: According to different seasons, festivals or activities, luxury
stores can customize the corresponding promotional content on the
circular advertising machine. For example, during Valentine's Day,
it plays love-related jewelry ads; during Christmas, it displays
promotional videos of limited edition products for the holiday, and
so on. This kind of personalized content display can better fit the
current atmosphere, attract customers' attention and promote sales.