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Henan Ruibeka Hair Products Co., Ltd., originated in the hinterland of the Central Plains, is located on Ruibeka Avenue in Xuchang. Its predecessor was Xuchang County Hair Products General Factory established in 1990 and Henan Ruibeka Hair Products Co., Ltd., a Sino-US joint venture established on March 20, 1993. On October 24, 1999, it was restructured as a joint-stock company, and on November 11 of the same year, the joint-stock company was officially listed. On July 10, 2003, Ruibeka's stock was listed on the Shanghai Stock Exchange. Currently, the company has total assets of 3.7 billion yuan, more than 11,000 employees of all kinds, covering an area of more than 700,000 square meters, with a construction area of more than 500,000 square meters. It is a professional company integrating research, development, production, and sales of hair products and hair fiber raw materials, and its fashionable products are highly favored by consumers at home and abroad. The company produces six series of thousands of products, including craft wigs, women's wigs, chemical fiber wigs, teaching wigs, men's wigs, and fiber wigs, which are sold in more than 40 countries in North America, Western Europe, Asia, and Africa, as well as more than 100 large and medium-sized cities in China.

Over the past twenty years, Ruibeka has strictly complied with national laws and regulations, earnestly implemented the scientific outlook on development, adhered to the people-oriented management philosophy, vigorously promoted the enterprise spirit of "integrity, innovation, and development", actively implemented the three major strategies of "talent, technology, and brand", fully utilized industry advantages, market-oriented, focused on economic benefits, and regarded "innovation, creation, and realizing customer dreams" as its mission. It has actively promoted the three major strategies of "talent, technology, and brand", fully utilized industry advantages, market-oriented, focused on economic benefits, and regarded "innovation, creation, and realizing customer dreams" as its mission. It has continuously improved its independent innovation and research and development capabilities, and strived to build an international enterprise group with independent intellectual property rights and well-known brands.

The company adheres to the quality policy of "quality first, starting from the beginning", and was the first to pass the ISO9001:2000 international standard quality system certification, ISO14001:2004 international standard environmental system certification, OHSAS18001:2001 standard occupational health and safety system certification, and IQNet (International Certification Alliance) quality system certification in the domestic hair products industry. The "Ruibeka" hair products were rated as "Henan Famous Brand Products" and "Henan Export Famous Brand" in 2005, 2006, 2007, and 2008 respectively, and in 2009 the Ruibeka trademark was recognized as a "Chinese Well-known Trademark" by the Trademark Office of the State Administration for Industry and Commerce.

Over the years, the company has adhered to the development path of revitalizing the enterprise with science and technology, continuously promoting technological progress, successively establishing hair product engineering centers, enterprise technology centers, national demonstration productivity promotion centers, and postdoctoral research workstations, undertaking independent innovation demonstration projects, drafting and formulating national standards for hair products and local industry standards in Henan Province, completing a number of scientific research achievements and technological patents, effectively promoting the company's product structure adjustment and industrial upgrading, and playing a positive role in building an international enterprise group with independent intellectual property rights and well-known brands.

Ruibeka Company continues to forge ahead, successively winning honors such as "Top Twenty Taxpaying Enterprises in Henan Province", "Excellent Private Technology Enterprises in Henan Province", "Export Earnings Champion of Private Technology Enterprises in Henan Province", "Top Hundred Taxpaying Private Enterprises in Henan Province", "Star Private Enterprises in Henan Province", "Top Hundred Private Enterprises in Henan Province", "Advanced Quality Management Enterprises in Henan Province", "Contract-honoring and Credit-keeping Enterprises in Henan Province", "Honest Taxpayers in Henan Province", and "Top 500 Light Industry Enterprises in China", and has been identified as a "National High-tech Enterprise", "National Spark Outward-oriented Enterprise", and "China Industrial Tourism Demonstration Site".