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Easy to Activate: The large, stable surface area makes it easy to press, even with slippery hands (e.g., after applying lotion). The rocking motion can feel more natural and require less precise finger placement than a small pump head.
Stable Base: Because you're pressing on the cap itself, which has a wide base, the entire bottle is less likely to tip over during use compared to when you press a small, central pump head on a tall bottle.