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Customer Research Companies With Competitor Analysis And Risk Analysis

Customer Research Companies With Competitor Analysis And Risk Analysis

ERP System Co., Ltd
Active Member
China
Business type: Manufacturer Distributor/Wholesaler Seller
Supplier`s last login times: within 10 hours

Market research is a way of getting an overview of consumers' wants, needs and beliefs. It can also involve discovering how they act. The research can be used to determine how a product could be marketed. Peter Drucker believed market research to be the quintessence of marketing. Market research is a way that producers and the marketplace study the consumer and gather information about the consumers' needs. There are two major types of market research: primary research, which is sub-divided into quantitative and qualitative research, and secondary research.


How is marketing and public opinion research done?


Most survey research simply involves surveys among a representative sample of individuals. Very carefully designed questionnaires, usually administered in a structured manner, are used to guide the interview. They could be about attitudes, needs or preferences. The questions could be "closed-end" types (for example "yes" or "no") or they could be "open-ended" ("what do you think of. . .?"). There are not right or wrong answers in survey research. We are only interested in the opinions of the people being questioned.


How are the interviews conducted?


In a variety of ways. The most popular means today is via the internet. Survey research is also conducted by telephone and mail. Some interviews must be done in person when there is something that must be seen by the respondent (the word used in our industry to describe the person interviewed). In-person interviews are conducted door-to-door or in shopping centers and other high-traffic locations. Sometimes groups of respondents are invited to the research company's office or other location for a session known as a focus group.


Why do some surveys include some questions that don't sound very sensible?
In order for the answers to a research question to be usable, the questions have to be asked in exactly the same way of everybody--even though certain questions may be more interesting, or seem more relevant, to some people than to others. This sometimes causes a situation where a specific question may not seem meaningful, or is difficult to answer, to a specific person. But the answers are always important to the research company.



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Customer Research Companies With Competitor Analysis And Risk Analysis