CE Certificate P3.33 High Definition Taxi Top Led Display Waterproof and Weatherproof

Geo-Targeting: Change your message depending on where the taxi is

With in-built smart GPS module, we can help target relevant messages to the right place, at the right time, reducing wastage and improving ROI:

1) Day-Parting: from dawn to dusk at anytime of any day;

2) Geo-Targeting: Change your message depending on where the taxi is;

3) Dynamic & Real-Time updated messages, latest news and information;

Our Ocolour Free Cloud Platform systems use in-built GPS so we know exactly where each and every taxi is, and they poll Ocolour’s Free Cloud Platform every few seconds, so we’re never out of date!

1. What does your service do?

Ocolour delivers digital advertising on dual sided P3.33 and P5 LED screens from the roofs of taxis. Our service is a new and innovative entrant into the out-of-home market. Think of it as a cross between online digital and out of home that moves around the city! Messaging can be changed dynamically and in real-time in response to various, automatic activation triggers, including time/date, the location of the taxi, and ambient temperature and light conditions

This means we can target your brand messages more precisely than other out of home media, reducing wastage and improving ROI.

2. How does it work?

We take creative assets from our clients/agencies, then reformat them to optimise the led taxi display screens. We can also create bespoke advertising specifically formatted for our screens if required.

Once approved, assets are uploaded onto our Free Cloud Platforml management system and deployed to the network of screens. Generally each advert is displayed for 5 seconds every 30second loop, though the length of advert and share of voice can be adjusted if required.

Every Led digital taxi display unit polls the home system every 2 seconds to check for updates. Assuming any criteria informed by the ‘intelligence triggers’ (such as time of day, geo-location etc. are met), the advert is displayed.

Our P3.33 and P5 dual-sided Taxi LED screens are 96cm x 32cms, mounted into a secure and ergonomically designed chassis and display housing and meet all relevant electrical and environmental standards.

3. How is the Ocolour led taxi display different from other digital advertising products?

The primary difference is the "mobility" of our digital advertising and the "relevancy" that this brings to an advertiser. Static poster sites have limited reach and are un-targeted, whereas our service takes the message to the people – wherever they are. Further, our taxis go into areas where there other OOH options are very limited;

Because it's digital and real-time, messaging on our displays can be changed frequently, making it ideal for things such as ‘count-downs’, share prices, sporting events, betting odds and so on.

4. How targeted can my campaign be?

Our media platform offers a number of clever ways in which to target your audience more precisely than you can with other media. Your campaign can use any of our ‘intelligence triggers’ to target your message: Date/time; geographic location; temperature; ambient light. We also have various pre-defined demographic packages as follows:

– West End Shoppers

– Business People

– Early Commuters

– Late Commuters

5. How can this integrate wit the rest of my marketing mix?

Our service is primarily a brand amplification tool, and like most OOH media it works best as part of a broader, integrated campaign. Outdoor adds additional reach and frequency to campaigns, and catches people when they are en route to the shops, cinemas/theatres, leisure /sports venues, restaurants and pubs.

6. What type of media can I present on your led taxi displays?

Although a digital taxi LED display is capable of supporting a wide range of promotional approaches, for safety reasons we are not able to show moving video. We are able to use a technique called ‘storyboarding’ to get across more complex messaging.

You can use a variety of digital media formats, including JPEG, GIF, BMP or PNG images. For a full copy of our creative guidelines.

7. What type of display system do you use?

We use dual sided, custom-built LED display screen (96cms x 32cms), optimizing the latest in pixilation and screen resolution for its size. LED technology is a light emitting display technology and therefore optimizes the vibrancy and impact of the displayed message. It is ideally suited to outside broadcast and is the preferred technology adopted by the majority of Out Of Home advertisers. The use of LED screens also enables advertising messages to be readable across long distances, with an optimal viewing distance of 5-8 metres from the screen and a maximum viewing distance of over 35 metres. LED display is the superior technology.

8. How will I know that my ads are appearing?

Our service is built on our proprietary in-house management Cloud Platform which date, time and location stamps every advert displayed. These can be collated into reports, which can be sent to you on demand or at pre-agreed intervals and at a detailed or summary level.

At the end of each period we report to you on how many times your ad was streamed, on which vehicles, when and where. This can be used as an ROI tool as well as a management planning and campaign tool. Ocolour is accountable and transparent, and gives you a depth of reporting that other OOH media only dream of.

9. How secure your service?

Security has been built in to the structure of our systems from the outset, based on a proprietary system with the most secure data and systems protocols available on the market today. Our core system is also hosted within a secure datacenter with a 100% uptime service level agreement. Our security protocols apply across the complete system/platform from our primary servers down to each specific vehicle.

Specifications:

Ocolour Technologies Co., Limited is a professional manufacturer specialized in the research development, manufacturing, sales and service of taxi led display. Ocolour apply in high technology and aims to offer good-quality led displays. Started in 2008, and located in Bao’an District which is the most important innovation center of Shenzhen.

Since established, we collected a lot of experienced engineers, production line supervisors and solution providing engineers to form our team. Now we have over 160 employees, 30 of them are qualified engineers who were worked in digital led display industry for over 10 years. With over 3000 square meters screens output per month, we have the capacity to satisfy our clients and provide more stable quality led displays. We have automatic surface-mounted technology equipment. With the qualified engineers and strict testing systems, we make sure that quality of the led display is guaranteed.

We hold the concept that consistent quality and stability are the major principle. Therefore, we carry out our production according to the standards of ISO9001: 2008 Quality Management System. Meanwhile, we got the ISO 14001:2004 Environment Management System Certificate. The products of LED Display, LED Screens and LED Signs awarded international certificates, such as, UL, CE, ETL, RoHS, CCC, and TUV. Moreover, we carry out 7S Management and strictly manage the production process and quality inspection, which make us earn a great deal of reputation both at home and abroad.